Undoubtedly, developing exports in developing countries will increase the added value of products, investment in research and development, foreign direct investment, and creation of job opportunities. This research was carried out to provide a model of factors affecting Iran's cement export to CIS countries and the effectiveness of spanning marketing capabilities. This research was of a qualitative type and with an approach of foundational data theory, which was compiled with MAXQDA software and using the coding method. The statistical population consisted of 13 cement industry experts who were purposefully selected and interviewed. The findings showed that causal conditions include managers' bias and commitment to export, sales engineering, specialized knowledge of employees, creativity and innovation, research and development, pricing, distribution channels, promotion and advertising, product quality, competitiveness, and introducing the company's capabilities and packaging. LT is. Background conditions include customs rules and regulations, political and economic support of the government for export, information technology and computer networks, logistics, and transportation, support of the cement industry trade association, and support of the Chamber of Commerce for export. Also, the intervening conditions include foreign exchange obligations, traditional marketing, economic war, force majeure conditions, customs and culture of countries, and price dumping, and strategies include market research, customer relationship management, strategic planning, pricing strategy, capillary marketing strategy, export marketing SWOT, The budget is for export marketing, risk management, human resource development and specialized training of employees. The consequences of the project include branding, improvement, and